Commanding Presentation: Interbrand

How to improve organisations’ presentation of themselves?

Corporate presentation gets commoditised. The answer is to recognise that the presentation is – you.

Context

Standing out from the competition is the ultimate challenge in the crowded marketing services market. Individual presentation, whether in new business pitches or ongoing client work, is a key opportunity to achieve growth through differentiation. Interbrand feared their presentations were becoming too ordinary and did not reflect the quality of their thinking.

Paradoxically, Interbrand would successfully challenge themselves to create leadership thinking on behalf of their clients, but then channel that exciting thinking through conventional presentation norms.

Commanding Presentation

We asked some very basic questions about presenting:

  • Why do we present?
  • What counts as an effective presentation or a successful outcome?
  • How focused are we when we present on getting to a successful outcome?
  • What are the elements that control success?
  • How can we prepare and deliver presentations designed with only thing in mind; a successful outcome?

This program gives the delegates the confidence to find answers and present them in their own unique style.

Result

Coachees found the confidence to:

  • Jettison the extraneous material that finds its way into presentations
  • Rely less on powerpoint and more on their own personality and performance
  • Bring their presentations to life in relevant ways
  • Construct powerful and persuasive arguments
  • Engage with their audiences at a more fundamental level
  • Put less energy into the task of presenting and more into controlling the outcome of their presentations.