Noble Foods is the leading supplier of fresh eggs to the major retailers and pride themselves on their excellent nationwide service from modern, well-invested packing centres. Each week they individually grade, pack and deliver over 72 million eggs. Eggs come from independent egg farms, many with hens and feed supplied by Noble, and from company-owned farms.
Noble Foods believe that innovation in eggs is essential, which is the crucial foundation of their vision: We bring eggs to life.
2009 saw the launch of the Happy Egg Co., now the UK’s leading egg brand. The branded portfolio includes One Good Egg and Eggs for Soldiers. Noble works in close collaboration with key customers to create added value propositions under their retailer brand. For example, the Sainsbury’s Woodland Egg brand donates 1p per pack to the Woodland Trust which plants new trees across the UK.
Throughout its history, Noble Foods had not clearly articulated its business strategy so that staff, customers and the public could understand what the business was trying to do beyond just packing and selling eggs. The company decided that significant growth could not happen unless people understood and were part of exactly how it intended to grow.