Dairy Crest is Britain’s leading dairy company. The company’s success is driven by a large portfolio of brands and products across all dairy categories. The rich and varied nature of the business means the company has numerous internal and external stakeholders it must satisfy. From farmers and milkmen to investors.
In the past, the absence of Vision and Values meant that the company could, for example, shape itself at pace to meet the needs of its retail customers (it is still true that most of Dairy Crest’s volume across dairy categories is own label). But stakeholders were beginning to ask: What does Dairy Crest believe in?
The time was right to define the principles that would make Dairy Crest a stronger and more successful company in future.