Vision and Values

Dairy Crest: Using The Vision to Map the Future

Situation

As a multifaceted plc Dairy Crest faces an increasing number of agendas it must satisfy. To bring clarity to meeting these competing demands the executive team decided to develop the company's Vision and Values to drive strategy.

Action                                                                                      We worked with the leadership team to create the Vision and Values that belong uniquely to Dairy Crest. Particular attention was paid to why many organisations remain vulnerable to the problems they hoped their Vision and Values would solve, and how Dairy Crest could avoid this pitfall.

Result                                                                                   Dairy Crest hs used the Vision and Values to navigate the challenges of recession and a difficult product recall. The company is strongly positioned for the future.