Innovation

Anglo American: Hunting The Pot Of Gold

Situation

Anglo American has a constant need to find new, high grade deposits of workable ores that can be extracted ethically and economically. There was a strong desire to use creative methodologies to drive new, proprietary innovation and thus competitive advantage.

Action

A programme of workshops explored what counted as success and what as failure, and how that has changed. Using these parameters a culture of innovation was defined, planned and implemented in all the major world centres of exploration.

Result

The work led to dramatic shifts in the business approach towards exploration and contributed to the discovery of billion dollar finds.